CHALLENGE: Produce performances by A-list talent The Black Crowes and Wyclef Jean for On Location at Super Bowl LVI pregame events. These events required careful coordination of a myriad of details among multiple stakeholders: the talent, dedicated ad agencies, event production companies, the host NFL, and of course, On Location. Plus a complete build-out of raw space to host the event.
SOLUTION: The key to success for a multi-pronged event like this is continual communication and coordination of details. Talent has their priorities, the ad agency has input, and our client, On Location, was counting on us for flawless execution. So we created a master run-of-show document and expertly navigated the tricky dynamics of pleasing talent, while ensuring On Location’s priorities remained front and center. From experience, we know small details make a huge difference. For example, we know furniture load-in during sound check is not a good idea. And that star trailers and bathrooms must arrive ahead of the artist. And that sound and lighting issues can cause artist issues; so vetting these vendors is critical.
To manage the flow, we created additional timing and action documents, double- and triple-checked details and we were in constant communication with all the stakeholders, solving issues as they arose. We anticipated and expected more issues to arise, and we built time into the schedule to be ready to respond — right up to the moment the talent took the stage and beyond.
To accommodate everyone’s specs — we listened, listened, listened – and worked alongside all NFL and On Location-approved vendors and kept everyone apprised of budget limitations, while over delivering on expectations.
RESULTS: The On Location pregame party rocked and kept on rocking until kickoff! The private party was packed, yet never lost its stride for performers, attendees and our clients.
