CHALLENGE: Life Time Athletic at Sky, the newest player in the New York City fitness scene, held a grand opening bash in June of 2016. Carmelo Anthony, who helped design the club’s full-size basketball court, was in attendance, along with other celebrities, VIPs and media.
The event strategy for Life Time was to drive relevancy, cachet and social reach as they entered a new, major market. In an ideal world, they were looking for a celebrity DJ with a connection to fitness. It was a tall order – but we were up for the challenge.
SOLUTION: We matched Life Time with Hannah Bronfman — an exciting and entrepreneurial New York DJ and celebrity fitness influencer — who has her own health, beauty and fitness website (www.HBFIT.com). With more than 332,000 Instagram followers, she was just the right combination of fitness credibility, social reach and hypnotic sounds.
RESULTS: It was a smashing success! Hannah delivered the beats to keep the party hopping, while Carmelo and many other VIPs posed for photos with Hannah. Her post alone generated over 5,000 likes, as word got out that Life Time was THE hippest new place to work out in Manhattan.