Talent Concierge – Inspiring Millennials with Music at the W Hotel
CHALLENGE:
The W knew they wanted to feature music and they needed an innovative talent concierge who had the connections to get them the sound they wanted, who could generate an on-brand vibe and who could be creative with the newly renovated Living Room Bar. Enter Super Sharp Entertainment! We saw only potential in the project–from finding exciting new talent on a lean budget to developing and transforming the space to an intimate concert setting–despite it having no sound system, stage nor lighting.
SOLUTION:
In less than 9 months, SSE established an exclusive live music series called Rendition featuring emerging talent and a corresponding stream (#LiveAtWLA) was launched.
RESULTS:
The Living Room bar experienced an influx of new guests–the music fans for the shows–which created ongoing buzz and curiosity about the hotel and event. The hotel was suddenly a venue and a hotbed for rising talent in LA. Many of the initial featured artists, including Ivy Levan who later broke on Conan O’Brien and SatchMode who appeared in Rolling Stone magazine, saw great success shortly after debuting at the W.Rendition became an LA scene—and the series continues as a key element of the W Hotel West Beverly Hills marketing. Ultimately, inspiring a W Hotel partnership with Billboard Music entitled–#NewArtists,NewMusic
